MATT TIANO

CEO

Matt has been involved in the youth soccer landscape for over 20 years, which includes a playing career in his hometown of Northfield, Minn. as well as a referee career that has resulted in assignments for collegiate and professional leagues across the country.

Over the span of several years, Matt has developed relationships with many stakeholders in the Minnesota soccer community, which led to TCSL’s formation in 2017. Driven by fresh ideas and a constant drive to improve, Matt has an innate ability to execute the smallest of details while also pursuing our big-picture goal: creating exceptional soccer experiences for all.

Matt oversees all TCSL operations, which includes:

• Developing league programming for the benefit of member clubs.
• Setting short and long-range strategic plans.
• Managing relationship with US Club Soccer, TCSL’s sanctioning partner.
• Ensuring customer success for all member clubs, players, referees, and stakeholders.

PETER REID

TECHNICAL DIRECTOR

Joining the TCSL team in September 2022, Reid overseas the soccer side of TCSL. Having had a successful tenure as EPSC Director of Coaching and then Executive Director, Reid is well versed in the needs of soccer clubs big and small.

As Technical Director, Peter oversees the soccer side of TCSL in four key areas:

1. Player Development & Identification: Lead TCSL Reps & id2 local programming; scout talent for inclusion; involve clubs in programming (coaches, recommendations, etc.).
2. Club Development & Support: Assist member clubs in all areas of club development as and where needed.
3. NPL Leadership: Primary contact and leader for the MN NPL.
4. Coach Education Administration & Support: Hire Coach Educator pool; organize diverse portfolio of courses (USSF, United Soccer Coaches, LaLiga, etc.).

DAWN ELLERD

CLUB DEVELOPMENT COORDINATOR

Dawn joined the TCSL team in August of 2021 after spending several years with the St. Paul Blackhawks as Club Administrator and prior to that, as a board member. She brings over a decade of experience as a club volunteer uniform coordinator, team manager and soccer parent before her expanded duties at Blackhawks.

With a BS in Physical Therapy from the University of Wisconsin-Madison and early career in pediatric physical therapy, Dawn stepped out of the professional world to raise her 3 children along with her husband Jeff in the Macalester-Groveland neighborhood in Saint Paul. Those years also brought the opportunity to explore other interests – certification as a yoga instructor, founding a charter school PTO and establishing an annual community fundraiser.

Dawn’s duties at TCSL include:

• Acting as the go-to resource for club administrators, including player, staff and team registration assistance.
• Support team managers with questions related to rosters, event registrations, etc.
• Provide support for TCSL leagues and events, including scheduling, developing procedures/documentation, etc.
• Administer Coach Education courses and Player Development Program (PDP) events.
• Act as Special Projects Coordinator for assigned projects.

SHAYNA SALLOWAY

EVENTS COORDINATOR

Shayna joined the TCSL team in April 2023 as its first Events Coordinator. Joining us from most recent role at the Minnesota Landscape Arboretum where she was an Event Lead responsible for many large scale events, Shayna is responsible for elevating the TCSL events experience for clubs and players.

Shayna’s duties at TCSL include:

• Manage TCSL internship program;
• Manage all logistics surrounding TCSL events;
• Manage TCSL staff and interns in preparation at, and in preparation of, events;
• Ensure events are flawlessly executed;
• Manage all vendors (e.g. awards, food trucks, facilities, etc.)
• Manage event marketing assets and planning;
• Assist in the planning and delivery of Coach Education courses;
• Assist in the planning delivery of Player Development programs (TCSL Reps, id2)